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How to sell Commercial Real Estate right! ... for top price! by Stuart Haxton
• A personal & powerful approach! • Argus & Excel modeling • First-class brochures • Complete nationwide exposure! • Services for buyers & sellers
A real example of my first-class marketing:
Prescott, AZ 
$5,450,000 6.19% cap rate, value-add, 100% occupied
Brochure & financials! View all
Relax... I can do all of this hard work for you! For no more than a typical broker charges! Or I can provide help with some guidance!
Marketing Commercial Real Estate
Step 1) Property analysis, tenant analysis, market study, professional photos, and much more.
Step 2) Value (the hardest, most detailed, most important step). I use both Argus and Excel for better analysis, valuation and financial presentations. Like a good marketing plan, a good valuation and pricing strategy takes time, research and persistence.
Step 3) Marketing Plan. Who are the ideal buyers? How do I reach these buyers? How do I best brand and position this property? These questions will be answered and a careful, well-designed brochure will be made. The marketing brochure will be designed to lead the buyer through the property and its financials in engaging ways.
Step 4) Activate Marketing. Professional advertising, quality website design, high-quality emails and phone calls to buyers and brokers are all critical at this step. The goal is to grab buyers' attention, then create enough interest so the buyer will spend time analyzing the investment and make an offer.
Step 5) Analyze offers, qualify buyer credibility, negotiate offers, work through the due diligence process, successful close the sale.
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"Stuart Haxton's nationwide approach to a wide audience of buyers, sets a new standard in nationwide brokerage and marketing!"
Reaching buyers and their brokers through the widest and most effective channels. Complete, powerful & proactive marketing from start to finish!
He can sell your property for 5%, possibly 15% more!!
Argus run services by Stuart Haxton...
No buried listings! No under-pricing for a quick commission! No "off-market" (underpriced) transactions! No confusing, senseless financial presentations! No half-hearted marketing brochures!
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Stuart Haxton Investment-Grade Office, Retail, Industrial, MF Broker & Marketing Services Flat fee & commission rates, no hidden costs Accepting limited assignments.
Stuart Haxton Company | MSA Realty, LLC 202 N. 9th St Boise, ID 83706 208 344-0249 794-4950 cell shaxton (at) clearwire.net
Stuart Haxton
Former Buyer & Negotiator of $4m to $40m nationwide investment properties for DBSI (3 years) ('04 to '07) ($148m total purchases)
&
Former CGA Commercial RE Appraiser (8 years) Appraisal Institute, formal education
Why trustworthy?
I work with integrity, openness & diligence - from start to finish! I am well-practiced, knowledgeable and detailed.
Why not ordinary?
My Nationwide Marketing outline is a complete top dollar approach!
My "Haxton 50" list is an extra-ordinary list of price maximizing techniques - including Argus run and Excel presentation tips and techniques.
Wide Marketing to Buyers: I don't just list or send out emails and wait for the phone to ring. I target market aggressively. I discuss my offerings with buyers. I know the big high-volume buyers. I know how to reach new buyers. I market to the largest nationwide brokerage firms, as well as directly to buyers. I know how to best achieve a high number of offers. I know how to get to top dollar!
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Custom marketing plans, cash flow presentations in Argus and Excel, dynamic brochures, and much more are completely done by Stuart Haxton! He brings out the best in real estate!
"Rare, advanced experience in pricing, buying and negotiating!"
"8 years of real estate appraisal practice, 3 years of buying and negotiating multi-million dollar deals!"
"Top price marketing techniques that will far exceed expectations!"
10 Selling Tips Marketing Commercial Real Estate From the "Haxton 50" based on my experience as a buyer & negotiator! by Stuart Haxton
1) Market openly nationwide - make property information easy to find & download on the internet. Don't restrict marketing to the internal networking of a big brokerage firm. 2) Develop a plan to reach the most & best buyers. 3) Design excellent & complete marketing brochures (so buyers don't get frustrated and move on). See example at top! 4) Offer an Argus run to buyers, if 5+ tenants. 5) Understand tenant expense structures 6) Don't offer unpriced. 7) If TI's and Leasing Commissions are low, make sure this is stated! 8) Communicate the investment clearly. 9) Create great Argus & Excel presentations. 10) Don't allow your listing broker "dual-agency" rights in his listing contract. You might allow it to other brokers inside the company, but don't allow it to the actual listing broker(s). Here's what happens ...
Dual-agency allows a listing broker to get paid twice: Once to list, then a second time to find a buyer. In today's market, if a very marketable property is priced right (or underpriced), buyers are not hard to find. So all a listing broker has to do is restrict information to buyer-brokers until he can find a buyer himself. This limits the number of buyers bidding up the price of your property. It brings down your price and gives the listing broker both commissions! This is very common practice! Ask a friendly broker or attorney about it!
Buyer-brokers are valuable if they bring you the highest NET price (after their commission is paid)!
... from "The Haxton 50" Stuart Haxton's list of the 50 best price-maximizing techniques for marketing commercial real estate!
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